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Design

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User eXperience Design, I assure you it is not an optional!

The user experience has become a hot topic in the current web market, this is because many customers do not yet have a clear understanding of what exactly they are trying to accomplish with their website, and the often stated goal is "we have to be online!...

Persuasive Writing Techniques: Convince the Reader More Than the Search Engine!

[rt_reading_time label="Tempo di lettura:" postfix="minuti"]   Be honest: now when you hear about copywriting, you can't help but think about SEO-related writing techniques. It's not like that? Yet the copywriter's craft has been around for long before SEO...

Live Tweeting or Live Posting: What Strategies To Adopt During an Event?

Thanks to Live Tweeting or Live Posting we are able to document anything that happens at any given time and follow it live on social networks even if we are on the other side of the globe. So many have said goodbye to dear old notes, giving way to smartphones,...

Lookup of Related Keywords and Semantic Relevance Field Expansion

[rt_reading_time label="Tempo di lettura:" postfix="minuti"]   What they tell you when it comes to SEO Copywriting is that, to optimize an article, you just have to choose keywords with the highest search volume and place them in the right place within the text. What...

Search Engine Marketing