Thanks to Live Tweeting or Live Posting we are able to document anything that happens at any given time and follow it live on Social Networks even if we are on the other side of the globe.
So many have said goodbye to the dear old notes, giving way to smartphones, tablets, low-battery anxiety and typographical crises that cannot be remedied on Twitter.
Assuming that I much prefer the pens and notebooks for taking notes, (I'm a damn nostalgic, I know) I find in any case very useful to share their contents during the events.
Sharing tweets, images, mini videos, in fact, allows both to interact among guests or speakers themselves, and to reach those who are following the event remotely.
In the article I will not make a list of things to do to organize a good Live Tweeting.
On the contrary, I will try to explain how to use and how not to use social networks in view of an event that you organize yourself or in which you participate and, as always, I will give my opinion about common practices that I personally do not tolerate.
Sara Bentivegna, in the essay published by Franco Angeli "La politica in 140 caratteri", defines Twitter as
a hybrid public space where, with reference to politics, political media on the one hand and citizens on the other, intersect.
It is also a space in which communication models tend to hybridize, divided into two types:
- The broacasting model: when you use Twitter to spread something without any interaction (like a kind of news agency).
- A model that sees Twitter as a public space where you interact and also give answers to the many others who read.
Live Tweeting is part of the second communication model. It is a real time story of an event you are attending that can be a conference, a concert or simply a television broadcast.
It can be used for a variety of reasons: to extend the audience and reach those who are not physically present, to broaden their fanbase, generate awareness and get useful contacts.
The importance of the Hashtag
In case you are the organizer of the event, it is useful to move well in advance to create an official Hashtag that serves to label and, therefore, to collect all the content that, during the live, will be shared by the public.
In this way, anyone who clicks on the hashtag will be able to read opinions, learn about participants' reactions and interact with them.
In case you are the spectator you need concentration, speed, synthesis and good grammar.
It is also good practice to compile an excel list with the Twitter profiles of the speakers so that we know exactly who to mention during the speeches and what topics will be covered.
If you are the organizer, almost all the articles written on the subject suggest you to schedule the tweets according to the scheduled appointments in the program and monitor them in real time, once published.
I fully agree unless it is the rapporteur himself who plans them during his speech.
Not this, I won't tolerate it.
Let me explain better: during events of various kinds, while the rapporteur Caio is expressing his point of view to a large audience, I find myself browsing through the tweets of the users present and I realize that he often shares what he is talking about.
I mean, unless you've got the gift of ubiquity, why would you self-claim?
Anyone would think (believe me, it really happened that my neighbors at an event wondered about it): how can she talk and write a tweet at the same time?
Please don't ever do that again, let the others talk about you.
Another tool I use with caution when attending or organizing an event is Live Posting on Facebook and Instagram.
I'll tell you why
Live posting on Facebook and Instagram
When I publish something on Facebook, I don't have a precise editorial line, I still feel very free to publish what I want without too many problems, even if I like to keep the board clean and tidy enough.
One of the few rules I've given myself (taking away the basic ones that everyone should comply with) is not to exceed the three daily posts and diversify them, unless I'm actually witnessing an event of stratospheric proportions.
Same rule applies during events, not loving those who clog the timeline of all the same or similar photos (it would be much easier if you use Facebook albums), I try not to fall into the error too.
It is one of the new features of Facebook and gives you the possibility to broadcast live videos not only on your own wall but also within groups and events.
I find this tool more useful than publishing a thousand similar photos.
The same rules apply on Instagram.
Publishing 30 photos per hour is useless and you risk losing interest in those who follow you.
In case you organize the event yourself you have to think in advance, as with Twitter, to create a hashtag to label your posts and those of users.
It would be good practice to thank users who share their shots and maybe use apps like Repost to post the most beautiful photos on your fanpage.
#To end #remember #that #the #hashtag #wasn't #included #all #the #words #used #in #a #phrase... no, not even commas!
Have you ever organized a Live tweeting or Live Posting for an event? Have you already used the new Facebook Live feature?
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